You probably know that marketing is essential for any business to succeed.
But do you know exactly how marketing helps your business thrive?
Or what the key components of a marketing system are? Marketing needs to be much more than an afterthought if you’re going to see success with your company. Some marketing systems like Leadsleap is a good system and money friendly.
There are many elements of marketing, but they all fall under one of two broad categories: primary and secondary. Primary marketing consists of activities that create demand for your product, such as advertisements, PR, events, and promotions. Secondary marketing involves selling your product directly to customers.
This includes everything from wholesaling to e-commerce and everything in between. To understand how these different types of marketing work together as a cohesive system, we’ll first explore the primary vs secondary distinction and then look at some examples of common marketing systems.
Primary marketing is the activity that creates demand for your product. Secondary marketing is what you do to sell directly to customers once you have this demand.
Primary marketing is often referred to as the top of the marketing funnel, while secondary marketing is the bottom of the funnel.
This simply refers to the shape of a typical customer journey. Primary marketing activities are designed to attract new customers and engage those who are already aware of your product.
These activities include advertising, public relations, events, giveaways, etc. You’ll also see PR and brand awareness listed in some definitions of primary marketing.
Secondary marketing is designed to turn awareness into sales. This includes sales and marketing automation, customer service, e-commerce, and more.
Underpinning any marketing system are two essential marketing strategies: customer acquisition and customer retention. They feed into a larger system that includes brand awareness, product development, and customer service.
A successful marketing system is one that has been carefully planned. You need to create demand for your product by promoting it to the right customer base and investing in customer retention.
You’ll also need to invest in ongoing research, analysis, and optimization to keep your system current and effective.
This is a term that you may have come across before when discussing marketing strategies. The marketing mix refers to the four Ps of marketing: product, price, place, and promotion.
These are the primary elements of any marketing strategy. When developing your marketing system, you should use the marketing mix as a guide.
For example, if you’re developing a new product, you’ll want to consider the product type (type of product, features, and benefits, etc.), quality, and price. You can also use the marketing mix to help you decide what types of marketing activities to include in your system.
Paid advertising is the purchase of media or inventory in order to generate leads or drive sales. Paid advertising can take many forms, such as social media ads, PPC ads, and sponsored posts.
Paid ads are a great component of any marketing system because you can easily track ROI (return on investment) and tweak them as needed to improve results.
The key to successful paid advertising is understanding your customer journey and choosing the right platforms for your target audience.
Free advertising refers to activities that drive brand awareness and are usually done without the expectation of future compensation.
These include press releases, brand mentions, content marketing, and influencer marketing. Press releases are an excellent example of free advertising.
While you’ll need to pay for professional help at the start, you can then use the press release for free going forward. Press releases help you to gain brand awareness, drive sales and increase search engine optimization.
They are often a key component of any successful marketing system. Many types of free advertising are meant to build relationships with your customers. They are done with the expectation that you’ll eventually turn these leads into sales.
Digital marketing is any strategy that leverages the internet to increase brand awareness, drive leads or sell products.
Digital marketing strategies include blogging, e-mail marketing, online advertising, online branding, and website design.
A successful marketing system will use digital marketing to its fullest potential. You’ll want to create a strategy that includes blogging, social media, SEO, email marketing, and more.
Blogging is an excellent way to build brand awareness and drive sales. You can use your blog to write about your industry, offer helpful content, provide useful information, and more.
Print advertising is advertising in physical media such as magazines, newspapers, flyers, and posters. Print ads can drive brand awareness and generate leads and sales.
Print ads are still a key part of any marketing system. Many businesses overlook the potential of print advertising and miss out on a valuable opportunity.
One example of print advertising is product placement. You can place your product in a magazine, on a billboard or in a newspaper for brand awareness and sales.
Marketing is much more than just advertising. It’s about creating an environment where customers want to purchase from you.
And, in order to do that, you need to understand your customers and their journey. One of the best ways to get started with the process of building a marketing system is to use your SWOT analysis.
This will help you identify your strengths and weaknesses, along with the opportunities and threats your industry faces. Once you know where you are and what your goals are, you can begin to create your marketing system.
This will include a mix of primary and secondary marketing strategies designed to create demand for your product and sell directly to customers.